Incremental Increases for Customer Base
Business:
Major HVAC & Electrical Supplier
Promotion:
Rewards for Incremental Increase in Annual Spending
Elite Rewards – Supported Initiative
- Republic offered travel incentives for existing customers ranging from a 2-night escape to all-inclusive trips at the top level. Incentives are leveraged to increase client spending and generate new business based on rate qualifiers set by client.
- Elite helped with the creative for the program, creating a “Commitment form” to spark interest and have the sales representative discuss the client’s spending predictions
Situation
- Incremental business – client must spend an incremental amount over the same time last year.
- Incremental spending level achieved determined what level of incentive is awarded.
RESULTS
• $1,695 average cost of travel incentive to the media company
• 40% of the customers that were enrolled qualified for a reward
• $1,975 average cost of travel incentive to the company
• 6% ROI $1,060,000 incremental growth w/ $58,550 promotional investment
