Why is a grand opening event important? Grand openings can be a fit for businesses of all shapes and sizes. Whether you’re a brand new business or a franchise opening another location, there’s nothing like a grand opening to get in front of your community and get people excited about your business.
Here are some reasons why grand openings are important for businesses across all markets:
Attract New Customers
One of the key reasons that businesses stage a grand opening event is to attract new customers. By drawing attention to a new store in a strip mall or retail complex, businesses can attract shoppers who might not be aware that a new store has opened. Another tactic used in grand openings to encourage shoppers to enter and browse a store is offering special pricing or handing out coupons to people in the area.
Businesses use grand openings as a way to generate “buzz” or publicity for their store. Many retail stores and restaurants will send out a press release to announce the opening or create a direct-mail piece to reach their target audience. If a business is the first of its kind in an area, a banner or sign can attract additional attention. Getting people to talk about a new business is critical to the success of a grand opening.
If you’re holding a grand opening, be sure to make it special for those who attend. You can do this by offering a special discount; treating your customers to a giveaway and branded merchandise; or holding a sale on a certain product or service.
What you choose to offer as a promotion will largely depend on the type of business you’re in. Here are three grand opening options that can help you draw in customers.
Traffic Builder Gifts
Entice customers to attend the grand opening by offering a Grand Opening gift for the first guests in your doors.
We offer simple fulfillment with our voucher program so that you can offer different levels of giveaways depending on your budget.
Have hourly gifts on hand for the big event. Hourly gifts helps create sustainable excitement with your guests! The promise of an hourly giveaway can help get your guests to spend more time in-store. That extra 15 minutes they wait for the next giveaway could lead to an additional purchase.
Gift with Purchase Add-On
In addition to exciting giveaways, capitalize on your grand opening event even more by offering gift with purchase incentives to increase ticket totals. Offering reward cards, trips, or fun products can help encourage your guests to shop more.
Whether it’s vacations, reward cards, or merchandise, Elite Rewards partners with the world’s top brands to bring you unparalleled and unique promotions and resources for every phase of your business. Contact us today to get started!