Major Furniture Retailer with Annual Revenue of $800 Million
Promotion:
Buy More/Get More
Elite Rewards – Supported Initiative
- Provided a Mastercard Reward Program in lieu of products advertised. The Retailer was also able to offer 5 levels of fulfillment opportunity
- Provided a discounted rate starting at 5% off, and depending on volume, fulfillment could be capped at a 15% discount
- Elite helped with the creative for the program allowing each retailer to customize the program on their own
Situation
Covid-19 presented an excessive slow down in this retailer’s business. The retailer wanted to target driving their average ticket up with a limited number of customers coming to their showrooms. At one point 75% of their showrooms were closed so this was their “soft” grand re-opening strategy. Elite Rewards provided fulfillment of this program that was compliant with the credit card provider’s payment terms.