INCREMENTAL INCREASES FOR CUSTOMER BASE

INCREMENTAL INCREASES FOR CUSTOMER BASE

BUSINESS

Major HVAC & Electrical Supplier

PROMOTION:

Rewards for Incremental Increase in Annual Spending

ELITE REWARDS – SUPPORTED INITIATIVE

  • Republic offered travel incentives for existing customers ranging from a 2-night escape to all-inclusive trips at the top level. Incentives are leveraged to increase client spending and generate new business based on rate qualifiers set by client.
  • Elite helped with the creative for the program, creating a “Commitment form” to spark interest and have the sales representative discuss the client’s spending predictions

    SITUATION

  • Incremental business – client must spend an incremental amount over the same time last year.
  • Incremental spending level achieved determined what level of incentive is awarded.
  • Solution

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    48 - Claritas est etiam processus
    23 - Mirum est notare quam littera
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    Results

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    $1,695 average cost of travel incentive to the media company
    40% of the customers that were enrolled qualified for a reward
    $1,975 average cost of travel incentive to the company
    $1,975 average cost of travel incentive to the company

    From The Client

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    Jonathan Simpson
    H.R. Frank Exclusive American Club