Reward Card with Test Rest

Business:

Regional Mattress Retailer

Promotion:

$25 Reward Card for Customer Performing Test Rest

Elite Rewards – Supported Initiative

• Elite Rewards fulfilled a $25 Reward Card for every test rest performed in-store.
• Company goals included generating topline revenue, enhance the relationship between RSA and guest, brand recognition for sleep, earn customer loyalty, create prospects for Sleep Events, and grow mattress % of sales over the target.

Situation

Knowing that approximately 5 Test Rest customers convert to 1 Premium mattress sale and that there is a 20% conversion rate on a test rest, offering an incentive for just performing the test rest without purchase increased sales, conversions, RSA familiarity within the Mattress Gallery and much more.