Did you know that the industry average is between 1-3% conversion rate for test drive sign-ups? So the more people you get in the door to test drive, the more people you have buying cars!
A test drive promotion can help drive traffic to the dealership, create prospects for marketing, capture customer email address and other contact information, and grow vehicle sales
Dealers see a lift in:
– Sales Associate knowledge and comfortability in a Test Drive
– Vehicle sales conversion rates
– Premium vehicle sales conversion
Other Benefits:
– Great way to capture customer email address and other contact information
– Customization available such as Customer Survey, Feedback & Reviews
The process is simple!
After a customer completes a Test Drive, your sales representative will visit your custom registration website where they enter the customer’s information on a tablet or on the web.
Once the contact information is collected, Elite Rewards will email the customer instructions on how to complete the survey and redeem their free reward card.
We can help you set up a test drive promotion that is easy for both your customers and your sales team!